Did you read the book? Are you following the plan correctly? Drinking water? Exercising? Are you being honest with yourself? If you don't enjoy the diet, then find something else that you can live with and do for the rest of your life. The only way to get and keep the weight off is to make permanent changes in the way you think and eat. It takes time and a lot of patience. If you have the money, a trainer might help motivate you to exercise. Curves has a good plan and you can workout 30 minutes a day there on circuits and add walking a few days a week to get cardio. There are so many options out there. Get some fitness magazines and read them to help motivate you. Lots of people lose weight and keep it off. You can too.