I've eaten it too and think it's tasty, I just ignored the men's health. I'm sure it is for marketing. Maybe there is something in there that is good for men's health, but I'd guess it's about the same for women too.
Goals for 2014:
Complete Couch to 5K- DONE!!!
Sign up for and complete a 5K- DONE!! 35 mins.
Plan at least 3 outings with the family that involve being active- 2 done