My thinking is that, at the end of the day, a pound is a pound. I want to lose weight AND keep it off by learning to eat the right amounts of the best foods... not settle for prepackaged meals or snacks.
Here's how I'm losing ~3 lbs/week on my 5'6" frame, going from 222 April 25 to 209 May 18:
1. I aim for 1,500 kcal/day. This in NO WAY is starvation for me. My days vary from 1,200-1,800 usually, and I also tend to splurge on the weekend (it's not a planned "cheat day," it's just a restaurant meal where I choose my favorite foods).
2. I always eat breakfast (usually 300-400 kcal: protein+carb+fruit)
3. I switch my lunch for a green smoothie (spinach+frozen fruit+protein powder) which is only about 200 kcal but very filling and tastes delicious. If I'm hungry again late afternoon, I have a snack like peanut butter on whole wheat toast or greek yogurt with berries.
4. I eat a sensible dinner, lots of veggies and lean protein, one serving of carbs.
5. I walk (briskly) 3 mi/day on my treadmill.
6. I record everything on FatSecret.
I've read all about South Beach, Atkins, Weight Watchers, LA Weight Loss, etc., and I've tried several times to diet. What really works for me is focusing on recording the difference between calories eaten and calories burned, rather than the scale. My weight fluctuated over my first 4 weeks, but I found after the first 3.5 weeks that I'd managed to create a 35,000 calorie deficit (between diet and exercise... and 3,500 kcal = 1 pound), and I'd dropped 10 pounds on the scale. Awesome!
So keep going and take the long view that you're changing your diet to change your body... and as long as you can live with the diet change, you will live with the body change as well. (-:
I am not losing weight. I am gaining health. Since April 24, 2012: