I love Dr.Paul McKenna. His method helped me to quit smoking.)Unfortunately, I am one of the 25 % that couldn't lose weight with his methods, but I still read his books and listen to his cds and I probably would have lost ALL the weight by now if I had not second guessed myself and stayed with it. The tapping method is the Callahan technique used also in Croatia to relieve people with Post Traumatic Stress Disorder.
Emotional Freedom Technique utilizes the same tapping patterns to address any emotional issues, as the tapping is supposed to balance the meridians. http://www.youtube.com/watch?v=6i33V2EcVlY
Either method will work to stop cravings, but you have to use it regularly and you have to REMEMBER to continue to use it. That is my biggest hurdle- remembering to apply the knowledge.
Stay strong, stay focused.
If I can do this for a minute I can do this for a month.
"The food will always be there. Anything I want so badly will still be there tomorrow." Pam Turner
"The only reason you will never lose weight is if you quit trying." Kim Benson